The best Side of Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a five-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging attainable even though retaining the luxury aura of the franchise and its Distinctive mixture of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and several ghost distilleries.
This new, light-weight bottle is actually a thing of exquisite splendor; but much more importantly, it demonstrates what is possible In terms of lightweighting glass. We'll continue on implementing these learnings throughout our assortment, having extra progressive strides as we glance to the future of Scotch.”
In accordance with our analysis, It's also considered to be the world’s lightest 70cl Scotch Whisky glass bottle at any time launched to market.
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This new, lightweight bottle is often a point of exquisite natural beauty; but much more importantly, it demonstrates what is feasible In regards to lightweighting glass. We will carry on making use of these learnings throughout our range, taking a lot more progressive strides as we look to the future of Scotch.”
We hope that our discoveries will likely have a good effect inside the wider market and support find new possibilities for lighter, reduce carbon packaging alternatives.”
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was released by a United kingdom retailer and weighed all around 298 grams.
Designed by way of a check-and-discover product with exterior glass makers, this light-weight bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary square structure, exemplifies the way forward for lightweight, and allows find new prospects for lighter, reduced carbon packaging options.
“We didn’t know very well what we have been likely in order to reach once we got down to thrust the boundaries of luxury, website and the result is a thing that several reported would not be attainable.
Diageo has mentioned the “Earlier claimed ‘lightest fat scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.”
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of appropriate within the UKIPO patent register, and fascinated parties are invited to ask for a typical royalty free, non-exceptional licence from Diageo.
Reported program aims to lessen the excess weight of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, each concerning manufacturing and transportation.
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It is a 1-off bottle for now illustrating the artwork in the probable, being a design experiment and redefining lightweight as luxury. We are going to continue to apply these learnings throughout the broader Diageo variety.
Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially produced in distilleries which have given that shut.
With our committed give attention to presenting lightness across each individual style and design factor, we introduced a exact lattice stopper, a bamboo frame in addition to a protecting transportation box.