Johnnie Walker Blue Label Ultra - An Overview
The Ultra bottle is the result of a five-12 months quest by Johnnie Walker’s owner, Diageo, to discover the most sustainable and lightest packaging achievable even though retaining the luxury aura on the franchise and its Unique combination of whiskies, which consist of ultra-exceptional Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Diageo is a world chief in beverage alcohol with An impressive selection of brand names throughout spirits and beer categories.
As outlined by our investigation, It is additionally thought for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time unveiled to current market.
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The end result can be an business-first that, along with reaching exquisite beauty, showcases what luxurious, lighter-bodyweight, decrease-carbon bottles of the future could appear to be. As Section of the Diageo Spirit of Progress motion system, Johnnie Walker aims to decrease the bodyweight of glass Employed in its packaging; an ambition that is definitely aimed toward lowering the level of carbon emissions associated with packaging.three Whilst the technological know-how will not be however accessible to start bottles of this weight at scale, completely, the knowledge Johnnie Walker has garnered is previously becoming applied to lightweighting jobs throughout the Diageo portfolio.
Of course—this collectible version could be requested online and delivered securely for your door with signature affirmation.
Liquid Light-weight enveloped visitors within a mesmerizing interplay of light and shadow, with relocating gentle passing by way of glass kinds and projecting classy designs onto white partitions.
We are listed here whenever you're willing to take the plunge with Johnnie Walker and explore cocktail recipes, new merchandise launches and the latest from our earth of whisky.
5 years back, Johnnie Walker established out with a selected ambition; to maneuver the spirits field ahead. Owning noticed that many luxury categories were heading in a completely new direction – ‘sensitive’, as opposed to ‘large’ – the manufacturer sought to experiment with one of its most johnnie walker blue label ultra luxurious whiskies. Aiming to force the boundaries of lightweighting glass, all during the identify of development.
With less than 888 bottles released globally, Each individual bottle is independently numbered and presented in a very luxury collector’s circumstance.
Mentioned approach aims to reduce the fat of glass in Johnnie Walker packaging. This should have a direct effect on the carbon emissions of Johnnie Walker packaging, both of those when it comes to creation and transport.
The reveal of Johnnie Walker Blue Label Ultra signals the brand’s commitment to innovation, with hopes that the ground-breaking style could inspire the more lavish, light-weight, and lower-carbon whisky bottles of tomorrow.
We've been a worldwide leader in beverage Liquor with an outstanding selection of manufacturers across spirits and beer.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, initially created in distilleries which have due to the fact closed.
With our committed deal with presenting lightness across each layout aspect, we released a specific lattice stopper, a bamboo frame in addition to a protective transportation box.